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core values and culture

We've always done things differently at Come As You Are. One reflection of this difference is the decision to operate democratically and incorporate as a worker co-operative. Just after our tenth anniversary (in 2007) we decided it was time to get more specific about how we’re different and articulate our unique values both for ourselves and for our customers. The result is below: Come As You Are’s Core Values.

These values describe what Come As You Are stands for, who we are, how we act, and what we believe. They articulate a way of understanding and experiencing sexuality and gender that is both joyful and mindful. In short, these values represent the way we’d like the world to be, and the way we make it at Come As You Are.


1. Sex the Way You Want It
The Come As You Are culture believes you should have the kind of sex you want, not settle for the kind you (ought to) have. learn more

2. Customer Service that Helps
We’re here to help you reach your personal goals, not our sales targets. learn more

3. No Come Ons
We value information over sales, so we don’t come on to our customers. learn more

4. Be Accessible
We level the playing field so exploring sexual pleasure and health can be accessible to everyone. learn more

5. Be the Anti-Experts
We know enough about sex to know that we don’t know it all. learn more

6. Be Worthy of Trust
At Come As You Are, we fully appreciate the trust people put in us and we make sure we earn it in everything we do. learn more

7. Create Nerdy Fun
At Come As You Are, we love that sex can be nerdy, silly, and a whole lot of fun. learn more

8. Contribute Co-operatively
Co-operative doesn’t just describe our status; it describes our culture. learn more

9. Be Generous
Being generous means putting ourselves in other people’s shoes. learn more

10. Working Harder to Make Sex Easier
When exploring sex is the goal, working hard is its own reward. learn more

11. Live Our Name
We live our name by embracing the quirks in all of us. learn more

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701 Queen St W | Toronto, Canada | M6J 1E6 | 416.504.7934 or toll-free 1.888.504.7934

© 1997-2010 Come As You Are & CAYA Co-operative Ltd.

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Learn about Come As You Are's Core Values and Culture, read about sex and disability, peruse our Toronto store sex workshops or contact us